“I’ve been amazed at how often those outside the discipline of design assume that what designers do is decoration – likely because so much bad design simply is decoration. Good design isn’t. Good design is problem solving.” – Jeffrey Veen
Designing to Solve Problems
That’s really what I do, I problem solve, and that’s exactly why UX/UI is so important at Mitratech. Our users have problems that need a solution, and it’s my job to help them get the solution they need.
When people ask me what I do for a living, I know that my answer is usually going to require some follow up. My official title is UX/UI Designer, however, these simple abbreviations for the terms “User Experience” and “User Interface” Designer don’t necessarily convey what I do at Mitratech. A simpler way to explain it would be to say that I determine how a product is going to work first and what it will look like second. However, most people seem to focus on the looks and not the how, even though the how is usually more impactful.
Enterprise UX/UI Design
Many of our users interact with our software 5 days a week for several hours a day. That’s a large amount of time for a human to use something that works poorly, is hard to understand, slow to load, or just looks unappealing. We all have enough experience with websites and other software applications to have a basic sense of what is good design and what is bad design, what we like, what we don’t, what is easy to use, and what makes us immediately frustrated. Unfortunately, enterprise software is one of the most neglected areas when it comes to thoughtful design. The good news? That’s changing rapidly. The world of enterprise design, including Mitratech, is realizing that better UX/UI is key to increasing user adoption and user adoption creates brand loyalty. In other words, good design is a win-win for both client and company. The user’s experience improves, they begin to utilize and explore the system more, they tell coworkers about the improvements, they share tips and tricks, it starts as a small snowball and is suddenly a behemoth rolling downhill of increased user adoption . When happiness with the product increases, user adoption will increase and we continue to build upon the momentum until everyone is satisfied with their solution.
When it comes to increased productivity, good design is also a big helper. In order to design a product, we first need to understand what users need. We learn about user needs by directly speaking with our users. We have a number of ways we do this and we’re trying to create new avenues of communication all the time. Personally, I get to visit a few clients face-to-face every year and I have frequent virtual meetings, phone calls, and emails with clients. Once I collect all the data for a particular project, it helps me navigate what we should be building and design accordingly. I also test a product along the way, tweaking whatever may be necessary. Building what users really need to increase efficiency at their job directly correlates to increased productivity. This is what I love about design: solving problems.
Hopefully now you have a better understanding of why Mitratech is dedicating so much time to UX/UI design and why you should be happy about it. We have a serious initiative to help with the issues of user adoption. Increased efficiency and productivity based on good design is the best way to solve the problem.