Mitratech @ SXSW Interactive 2016 in Austin, Texas Part II: Justin Foy - Mitratech

Mitratech @ SXSW Interactive 2016 in Austin, Texas Part II: Justin Foy

mitratech at sxsw (2)


One thing I have learned over the years is to take full advantage of cutting-edge opportunities like the 2016 SXSW Interactive Festival, because chances like this only come around a few times in your life. Thankfully, Mitratech provided four lucky employees with an opportunity to match their individual passions to grow, learn, and network at this very special event.

My personal mission here was to tell a story showcasing how three extremely different individuals could reach out and absorb as much as possible within the given timeframe of the SXSW Interactive Festival. The story would consist of how Mitratech’s employees could learn new technologies and strategies to aid them in their personal and professional goals. The finished product will be used as a tool for the entire company to grow and adapt from the three attendee’s experiences.

Filmmaking is my passion, so I experienced the festival from a different perspective than the other Mitratech attendees. I was constantly setting my mind on what should be captured, what pieces of the story needed to be conveyed next, and documenting all that SXSW had to offer. In order to capture the story of the event, I needed to stand outside of it, perceive it as a member of an audience, and mold it down so that it could fit into a 10 minute documentary short. When the film comes together as one fluid story line, the documentary will serve several purposes: Human Resources will use this as a recruitment tool to reflect the culture at Mitratech, Marketing and Sales as an added media aide, and the Technical Departments as a glimpse into the future of technological possibility.

I knew that my colleagues were not there to film a documentary, but to rather represent Mitratech in an ocean of networking and educational opportunities. The greatest thing I learned at SXSW Interactive 2016 was the concept of mutual benefits. When we work together, we make each other stronger. When we, as a company, join forces cross-departmentally we can create a product that becomes much bigger than we could ever accomplish on our own.


Related Content

Blog: SXSW Part I
Blog: SXSW Part III
Blog: Mitratech at SXSW Part IV

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